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The Memphis region has many important assets and advantages. The area is in an enviable geographic location. It has many transportation and distribution assets. It has a strong, growing economy and a worldwide reputation for culture and arts. Unfortunately, as new opportunities and challenges emerge, the old attitudes and ways of seeing and understanding can prevent effective action on the strategies necessary to build a competitive region in the global economy.

Moving the region into a position of power in the global marketplace will require vision and strategic coordinated action. A comprehensive vision of the future must capture the strengths of all sectors and all geographic areas.

The new vision, or conceptual framework, is a necessary component in changing the way Memphis currently functions. A conceptual framework helps each component of the region focus on the objectives-making each day a step toward creating enhanced economic opportunities and higher quality of life for all citizens.