The Memphis region has many important assets and advantages. The area is
in an enviable geographic location. It has many transportation and
distribution assets. It has a strong, growing economy and a worldwide
reputation for culture and arts. Unfortunately, as new opportunities and
challenges emerge, the old attitudes and ways of seeing and understanding
can prevent effective action on the strategies necessary to build a
competitive region in the global economy.
Moving the region into a position of power in the global marketplace
will require vision and strategic coordinated action. A comprehensive
vision of the future must capture the strengths of all sectors and all
The new vision, or conceptual framework, is a necessary component in
changing the way Memphis currently functions. A conceptual framework helps
each component of the region focus on the objectives-making each day a
step toward creating enhanced economic opportunities and higher quality of
life for all citizens.