| There are several definitions
used to describe market reach of the Memphis region and its
metro area. These definitions have been established by various
governmental agencies and businesses for limited and specific
purposes and are typically one-dimensional. Creating a
comprehensive and integrated picture of the region involves an
analysis and understanding of the data and geography used in
each of the five principal categories commonly used to define
the metro area and region.
Traditional Definitions of
the Region:
A number of definitions of metropolitan Memphis and the region
have been created by government agencies or through media
market analysis. While the metropolitan area is located in
five counties, the region is defined by different agencies as
an area covering anywhere from 30 to more than 100 counties.
MSA (Metropolitan
Statistical Area):
Traditionally, the Memphis metro area has been defined as the
Memphis Tennessee-Arkansas-Mississippi MSA, a five-county area
consisting of Fayette, Shelby and Tipton counties in
Tennessee, DeSoto County in Mississippi and Crittenden County
in Arkansas. MSAs are defined by the United States Office of
Management and Budget (OMB) as "a core area containing a
large population nucleus greater than or equal to 50,000
inhabitants together with adjacent communities that have a
high degree of economic and social integration with that
core." The Memphis Tennessee-Arkansas-Mississippi MSA had
an estimated population of 1,105,058 in 1999.
ADI (Areas of Dominant
Influence):
The Memphis ADI television market analysis area, determined by
Arbitron, is a 31-county area with a 1999 population of
1,751,406. It covers western Tennessee and extends into
portions of northwest Mississippi, eastern Arkansas and
southeastern Missouri. Memphis was the 40th largest broadcast
TV market in 1999-2000, ranked by proadvance.com, and has no
overlapping ADI.
Memphis Zone of the Eighth
Federal Reserve District:
Memphis is one of four branch headquarters of the Eighth
Federal Reserve District based in St. Louis. The Memphis Zone
covers 39 counties in northern Mississippi, 21 in western
Tennessee, eight in western Kentucky, three in southern
Illinois, eight in southeast Missouri and 13 in northeastern
Arkansas. In 1999, these counties had a population of
3,329,564.
The Commercial Appeal
Circulation:
The (Memphis) Commercial Appeal, owned by the Scripps Howard
chain, is the principal regional newspaper of the northern
Delta. The newspaper's circulation covers approximately 94
counties in Tennessee, Arkansas and Mississippi and includes
portions of Kentucky, Illinois, and Missouri. The Commercial
Appeal had a circulation of 244,152 and served a population of
3,394,727 in 1999.
The Functional Region:
Since the collapse of the Soviet Union, metro regions have
emerged as basic economic units of the global economy and hubs
of the global network. Regions, not cities, counties or
states, represent the units of production, consumption and
social activity within the new global economy. Interconnected
patterns of population, economic interaction and
transportation networks define regions, while political
boundaries define only jurisdictional areas.
Both internal and external
characteristics define the geographic extent of a region.
Internally, a pattern of cities focuses primarily on a single
large metro area, while externally a region's market reach is
limited by surrounding regions. Together, these patterns
determine the perception of the region in the global
marketplace. Studying internal connections and external market
influences provides the functional definition of the Memphis
region.
Metro Area:
Traditionally, a metropolitan area is treated as an MSA based
on county lines, but in fact it develops regardless of city,
county, or state lines; it includes the area covered by
residential and commercial development clustered around the
city. The continuously urbanized Memphis metro area
encompasses 16 cities and more than one million people,
including the high growth edge and adjacent cities. The metro
area extends across all of one and parts of four other
counties. In addition to being the largest concentration of
population, the metro area is the functional hub of the
region, with the largest concentration of transportation
facilities, economic activities, and institutional, cultural
and medical resources.
Region:
A continuous lattice of cities extends 60 to 100 miles from
the Memphis metro to form the Memphis region. While the
Mississippi River splits the radial pattern, a group of four
bridges located in the metro area links the two parts. With
more than one hundred regional cities, the metro area and the
agricultural and rural areas within it are principally
connected by the series of nine radial corridors.
Beyond a certain distance from
the Memphis metro area, the cities and rural areas begin to
focus on another metro area for economic, social,
institutional and transportation services. The outer edge of
the Memphis region is defined by a ring of ten regional cities
(Jonesboro, Blytheville, Dyersburg, Jackson, Henderson,
Corinth, Tupelo, Grenada, Clarksdale, and Forrest City). These
centers range in size from Jackson, Tennessee (the largest,
with a population just over 100,000) to Brinkley, Arkansas
(the smallest at 3,778). Jackson, Tupelo and Jonesboro have
populations of more than 25,000. Jonesboro, Arkansas (pop.
77,000+) and Jackson, Tennessee (pop. 100,000) are designated
as MSAs themselves. Between the metro center and the outer
ring are ten other centers distributed along the radial
corridors. The metro center and 20 regional centers each play
a meaningful role in the region.
Super Region:
The Nashville, Huntsville-Decatur and Birmingham regions form
the eastern boundary of the Memphis region, creating a
vertical line along the I-65 corridor. The Little Rock and
Jackson, Mississippi regions create southern and western
boundaries, respectively. These regions are located 150 to 200
miles from the center of Memphis. While the regions limit the
reach of the Memphis market area, they also share important
relationships and values, which vary according to the function
involved, i.e., medical research, transportation, cultural
activity, etc.
Area of Influence:
The line of three strong regions to the east forms a distinct
market edge for the Memphis region and blocks its area of
influence from extending further in that direction. However,
the influence of the Memphis region extends past Little Rock
to the west and Jackson to the south since those two much
smaller metro areas are separated by greater distances from
surrounding regions. As a result, they do less to limit
Memphis's area of influence. While this area of influence does
not have a sufficiently strong relationship to Memphis to be
considered part of its region, it nevertheless shares social,
cultural and environmental connections with the Memphis
region.
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